Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.
Right off the bat, the Clarity Group has developed two proprietary offerings. ClearPath Roadmap is a business case and strategy process for CRM and marketing communications, and ClearView Profile offers analytic and marketing profiles of customers bases through demographic, attitudinal, behavioral and economic data.
“Starting this firm offers me a chance to follow my passion in serving faith-based organizations and not-for-profit entities that produce sustainable, long-term value to our society,” Wood said in a statement. “While the majority of our work may come from more traditional marketing sources, we have made a specific commitment to the faith-based community.”
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