Q&As

BURGER KING: is out with new kids meal premiums tied to…SEARS, ROEBUCK AND CO.: has expanded its…AVIS: is out with a summer safety promotion, giving copies of

What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?

Turnberry Isle Resort, Florida, 1996. The mood at the Enterprise Rent-A-Car senior management retreat should have been festive. But the opening presentation at the meeting hit a sobering note. Customer-satisfaction scores were flatlining.

Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different.

Look for employee training and inventory and supply management systems to appear high on corporate wish lists this holiday season: These two investments deliver the highest returns, according to a survey of retailers.

While firms acknowledge that employee rewards—
like health benefits, training programs, and paid leave—are a cost of doing business, few are able to quantifiably gauge the impact of those rewards.

Executive coaching yields ROI nearly six times its cost, according to a new study from consultancy N2growth.

Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany.

The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.

Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.