Q&As
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Agencies
P&I Postscripts
CINGULAR WIRELESS: has been courting Ohioans with a…UNITED AIRLINES: is out with a new…
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Agencies
Shipping Costs, Technology Spending Cut Amazon’s Income
Amazon.com reported second quarter revenue of $2.1 billion, up from the $1.8 billion it generated in second quarter 2005. But the online retailer’s operating income dropped from $104 million a year ago to $47 million, and its net income fell from $52 million to $22 million.
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Agencies
Jankovic Resigns from NutriSystem
NutriSystem president COO George Jankovic has resigned to attend to familial business. Thomas Connerty has been named chief marketing officer and executive vice president of program development, effective immediately. Additionally, CEO Michael J. Hagan will assume the title of president.
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Agencies
InfoUSA’s Gupta Agrees to One-Year Stock Purchase Moratorium
Vinod Gupta, chairman and CEO of infoUSA, has reached an agreement with his company under which he will not directly or indirectly purchase any additional infoUSA securities. He will be able to exercise stock options the company has granted to him
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Agencies
Cross Pen Inks Promo For Stormbreaker film
The pen is mightier than the sword, at least that’s what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker.
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Agencies
Smirnoff Takes its Place Again in Upcoming Bond Film
Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale.
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Agencies
Bud Photographs Event Goers and Says,’Pass it Along’
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.
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Agencies
Unilever Sends Boys & Girls Clubs to Parks
Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.
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Agencies
Loose Cannon: Humpty Dumpty Does Direct Marketing
Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.
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Agencies
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.