Swiss Army Promotes Moore to VP-Corporate Market Sales

Swiss Army Brands, Inc. has named Shelly Moore VP-corporate market sales.

In her new role, Moore is responsible for defining and implementing the sales and distribution strategy for the company’s corporate markets division. She reports to Sue Rechner, president.

The division offers a full range of products for the incentive, recognition and promotional businesses, including timepieces, travel gear, cutlery and multi-tools. Moore was promoted from VP-sales

Moore joined the company six years ago as national account manager of Shelton, CT-based Swiss Army timepieces. In conjunction with her new position, she will continue to be responsible for the National Account business for the timepiece division.