Q&As
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Agencies
Levi’s Goes to School for Ad Campaign Search
Levi’s brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.
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Agencies
Automakers Spend Less to Drive Purchases
Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases.
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Agencies
BIC Plays Poker, Music
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.
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Agencies
Maritz Incentives Debuts Global Rewards Catalog
Maritz Incentives has launched the “exclusively yours” global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.
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Agencies
AT&T Promo Turns Football Fans to Video Producers
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.
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Agencies
Carter Promotions Merges with Target Marketing Group
Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products.
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Agencies
News Briefs
KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…
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Agencies
P&I Postscript
NASCAR: has revved up its Official NASCAR Members Club loyalty program giving
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Agencies
Chili’s Spices Up Gifts Cards with Customizable Option
Chili’s Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …