Q&As
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Agencies
Marketers Short on Analysis and Measurement Skills, Study Shows
Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.
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Agencies
Bazaarvoice Gets the Word Out
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”
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Agencies
Caribou Coffee Takes Starbucks Turnaways
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers.
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Agencies
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires?
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Agencies
Managers Prefer Non-Cash Incentives
Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees’ job level.
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Agencies
Home Depot Debuts First Reward Cards
The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases.
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Agencies
Subway Adds Rewards Overlay to Cash Card
Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items.
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Agencies
Levi’s Goes to School for Ad Campaign Search
Levi’s brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.
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Agencies
Automakers Spend Less to Drive Purchases
Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases.
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Agencies
BIC Plays Poker, Music
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.