Q&As
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Agencies
Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy
Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.
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Agencies
Sept. Sales a Mixed Bag for Multichannel Merchants
J. C. Penney Company Inc. announced that total direct sales for the five weeks ending Sept. 30, 2006 increased 11.8% over the same month last year to $284 million. That compares to a year-over-year increase of only 0.4% in September 2005 and a direct-sales total of $254 million for the month.
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Agencies
Working Solutions Completes Call Center Buy
Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.
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Agencies
Ice Cream and Flower Brands Pair for Ultimate Birthday Party
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.
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Agencies
Johnny Rockets Expands Music Campaign
Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.
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Agencies
Energizer Brings Pink to Race for the Cure
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”
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Agencies
Meet the Broker: Michelle Brown
Today we meet Michelle Brown, a Boulder, CO-based senior account executive at Walter Karl Inc. Brown was one of the principals with The List Group for six years, but she gave that up to join Walter Karl three years ago. “I had to run operations but I wanted work more closely with clients,” said Brown.
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Agencies
USPS Reports Income Decline
The U.S. Postal Service posted net income before escrow allocation of $1.28 billion for the nine months ended Aug. 31, off $28.5 million from net income of $1.5 billion for the same period last year. However, after escrow allocation, the USPS was in the red by $1.46 billion.
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Agencies
U.S. to Stop Crackdown on Canadian MO Drugs
The federal government plans to stop its crackdown on discount drugs mailed from Canadian pharmacies to U.S. customers, according to wire service reports.
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Agencies
Burger King Characters Take the Lead in 5 Million Xbox Games
Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.