Q&As
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Agencies
FTC: Firms Ran Bogus Sweepstakes Operation
The Federal Trade Commission has charged several Nevada concerns with running a fraudulent sweepstakes operation through personalized direct mail.
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Agencies
Google More Bullet-Proof than Ever after Q3 Showing
In another show if its dominance in the search arena, Google reported nearly double the third-quarter profit it posted last year, blowing past both analysts’ expectations and the 38% drop in profits at Yahoo! for the same quarter.
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Agencies
MSC Industrial Income Grows 21%
MSC Industrial Direct Co. Inc. posted net income of $34.1 million for the fourth quarter, a 21% increase over $28.2 million in the prior year.
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Agencies
Equifax Boosts Income 267%
Equifax Inc. posted net income of $78.9 million for the third quarter, a 26% increase over $62.5 million in the prior-year period.
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Agencies
India Tightens Online Data Theft Laws
The Indian government this week approved amendments to its Information Technology Act of 2000 aimed at making life more difficult for online criminals, according to the Asia Times.
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Agencies
CVS Pays $152,000 for Violating NY Sweeps Settlement
CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers.
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Agencies
Kashi Passes Cardboard Challenge
It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet.
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Agencies
HarperCollins, FanLib Launch Online Writing Contest
HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one’s work as an e-book.
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Agencies
A Nation of 300 Million Customer Records
The Dow Jones Industrial Average closed above 12,000 for the first time last Thursday. Two days earlier, the U.S. Census Bureau announced that the United States has now officially
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Agencies
Catalogers Offer Views On A Metric Too Many
When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.