Q&As

Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.

In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.

Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.

It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.

After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.

My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.

AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).

Banta Corp. has named Alison Heisler vice president and
chief customer officer.

Anti-spam group the Spamhaus Project has apparently had a change of heart and filed papers saying it will appeal an Illinois court ruling against it.

The Federal Trade Commission has charged several Nevada concerns with running a fraudulent sweepstakes operation through personalized direct mail.

In another show if its dominance in the search arena, Google reported nearly double the third-quarter profit it posted last year, blowing past both analysts’ expectations and the 38% drop in profits at Yahoo! for the same quarter.

MSC Industrial Direct Co. Inc. posted net income of $34.1 million for the fourth quarter, a 21% increase over $28.2 million in the prior year.