Q&As
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Agencies
Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.
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Agencies
The Candyfreak Speaks
So you think you like candy? Have you eaten a piece every day of your life? Author Steve Almond has, and lived to write about it.
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Agencies
Those Mounds are Mine, Kid
My three-and-a-half-year-old son Jacob is quite excited about Halloween, partially because he gets to dress up as a robot (Cyborg from “Teen Titans”) but mostly because of the CANDY.
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Agencies
Craptacular Marketing from Mars Inc.
A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy.
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Agencies
Click or Treat
If Kit Kats and Hershey Bar’s aren’t posh enough for your ghosts and goblins, you might want to try going a little more upscale for spooky sweets.
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Agencies
Oh Sugar, Sugar
Candy and gum ranked third among food categories in sales in 2005, according to the National Confectioners Association.
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Agencies
Site Looks to Tap Home Improvement E-Market
A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.
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Agencies
Giftcorp Tries Targeting Consumers Online
Sheila Schectman wants to bring Giftcorp, her 24-year-old corporate gift-giving business, online to the consumer market. To do that, she’s launched http://www.giftcorp.com.
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Agencies
Do Negative Ads Get People Emotionally Involved?
Think about the last few negative political ads you’ve seen and see how they use emotion to reach their prospects. I’ve noticed that direct mail is rarely used for negative campaigning.
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Agencies
Tips and Teasers
Pennsylvania’s small businesses could receive tax credits for the cost of providing health-care benefits to employees under an amendment sent to the state Senate earlier this month.