Q&As

Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.

The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.

Yahoo is on the search for some of America’s most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.

Today we meet Heather Martin, vice president of list brokerage at Belardi/Ostroy ALC LLC. Her brokerage background primarily involves catalog circulation planning and working with cooperative databases. She has more than 10 years experience.

Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.

Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs.

Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.

Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.

So you think you like candy? Have you eaten a piece every day of your life? Author Steve Almond has, and lived to write about it.

My three-and-a-half-year-old son Jacob is quite excited about Halloween, partially because he gets to dress up as a robot (Cyborg from “Teen Titans”) but mostly because of the CANDY.