Q&As

Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.

A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle.

JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.

Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.

Dave Hills doesn

MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.

Several hundred small companies around the country have signed on to participate in a new online network enabling consumers to find local contractors and home improvement businesses.

Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.

The Sage Group plc has teamed with MySQL AB in a deal that enables Sage to embed MySQL database technology into its product portfolio.

R.R. Donnelley & Sons Co. posted net earnings of $165.1 million for the third quarter, a 61% gain over $127.3 million for the prior-year period.