Q&As
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Agencies
USPS Extends Union Contract Negotiations
The U.S. Postal Service has extended until Nov. 30 contract negotiations with its four largest unions
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Agencies
Weather Shield Manufacturing Taps Shine Advertising
Weather Shield Manufacturing has named Shine Advertising Co, agency of record for Visions Windows & Doors.
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Agencies
Harte-Hanks Names Zacharias Managing Director
Harte-Hanks Inc. has promoted Mark Zacharias to managing director, direct marketing, in which he will lead the company’s Shawnee, KS facility.
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Agencies
Shoppers Kick-Back in American Express Lounge
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.
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Agencies
Rines, Former Spam King Partner, Settles with FTC
Walter Rines, the former partner of self-proclaimed spam king Sanford Wallace, has settled charges that he and his company, Odysseus Marketing, secretly downloaded spyware on consumers
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Agencies
Entrepreneur Hopes to Triple Sales By Moving Online
Westport, CT-based Bonnie’s Style Press is hoping a new Web site will help the stationery company reach a wider consumer audience.
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Agencies
Firm Offers Linens, Bags Online and at Boutique Stores
Amenity markets both at retail and online, targeting upscale ecologically minded city dwellers. So far, Amenity is pulling in about $350,000 in yearly revenue and is hoping to at least double that figure by next year.
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Agencies
100 Million Used Books, All Available on One Web Site
Every direct marketer aims at “one-to-one marketing.” But the business of “book search” for one-of-a-kind used and out-of-print titles may hold the record for being a more completely one-to-one business model than any other Internet operation.
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Agencies
Tips and Teasers
Microsoft Corp. has unveiled Microsoft Office Live, a set of Internet-based services tailored to the needs of small businesses. Office Live is designed to help small businesses attract new customers, generate repeat business and establish an online presence.
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Agencies
Court Restricts Internet Service Provider’s Telemarketing Efforts
Several Miami-based entities have been permanently restricted from making false claims while marketing Internet Service Providers, according to the Federal Trade Commission, whether via telemarketing or any other mediums, according to the Federal Trade Commission.