Q&As
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Agencies
Loose Cannon: Diary of a Would-Be Video Gamer
If there is any sight more gratifying to retailers’ hearts during the holiday shopping season than eager, underemployed consumers camping out in front of their stores, they aren’t saying.
For the most part, direct marketers haven’t capitalized on these annual overblown media events. But thanks to the efforts of a few die-hard DM consumer enthusiasts, this may be changing.
One such DM customer blogs under the name GameSchnook.
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Agencies
BSC Acquires Champion Printing
BSC Ventures has acquired direct mail printer Champion Printing, Cincinnati, for an undisclosed sum.
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Agencies
Willowtree Acquires OmniReliant Corp.
Willowtree Advisor Inc. has acquired OmniReliant Corp., a developer of products sold through infomercials and online marketing.
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Agencies
USPS Extends Union Contract Negotiations
The U.S. Postal Service has extended until Nov. 30 contract negotiations with its four largest unions
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Agencies
Weather Shield Manufacturing Taps Shine Advertising
Weather Shield Manufacturing has named Shine Advertising Co, agency of record for Visions Windows & Doors.
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Agencies
Harte-Hanks Names Zacharias Managing Director
Harte-Hanks Inc. has promoted Mark Zacharias to managing director, direct marketing, in which he will lead the company’s Shawnee, KS facility.
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Agencies
Shoppers Kick-Back in American Express Lounge
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.
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Agencies
Rines, Former Spam King Partner, Settles with FTC
Walter Rines, the former partner of self-proclaimed spam king Sanford Wallace, has settled charges that he and his company, Odysseus Marketing, secretly downloaded spyware on consumers
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Agencies
Entrepreneur Hopes to Triple Sales By Moving Online
Westport, CT-based Bonnie’s Style Press is hoping a new Web site will help the stationery company reach a wider consumer audience.
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Agencies
Firm Offers Linens, Bags Online and at Boutique Stores
Amenity markets both at retail and online, targeting upscale ecologically minded city dwellers. So far, Amenity is pulling in about $350,000 in yearly revenue and is hoping to at least double that figure by next year.