Q&As

Today we meet Jennifer L. Rickard, executive vice president at Rickard List Marketing. Rickard worked in the financial services industry before joining the family owned business 18 years ago.

PayPerPost, a new service that offers to match companies with bloggers who will write about them in return for cash, has signed a letter of intent to acquire some assets of Performancing LLC, operator of Performancing.com, an Internet community site for professional bloggers.

Of American consumers who have done research and decided to purchase via the Internet, 64% would consider purchasing a comparable brand if they received a direct response offer of a 15% discount for the comparable brand, the survey continued.

Domino’s Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99.

Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.

It’s not every day you’ll find high school students volunteering to take a test.

Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games.

American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from.

The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet.