PayPerPost, a new service that offers to match companies with bloggers who will write about them in return for cash, has signed a letter of intent to acquire some assets of Performancing LLC, operator of Performancing.com, an Internet community site for professional bloggers.
Terms were not disclosed.
With this acquisition, PayPerPost (www.payperpost.com) gains such blogger support tools as Performancing Metrics, a free blog analytics service and Performancing Exchange, an online classifieds.
Through PayPerPost.com, companies get to post blogging “opportunities” on the Web site, along with a per-post offer price. They also get to specify whether they will pay only for positive write-ups (Direct, Nov. 1).
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