Q&As

New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

With a tip of the Loose Cannon derby in his direction, I offer what might have been

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

Dear 1940 Graduate:

Your class graduated right into the middle of the greatest world crisis in five generations!

Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots

Sure, many of the big players in direct response have embraced database marketing’s best practices. They’re extending analytic capabilities across all mediums and integrating marketing channels into a single file.

But they’d better watch their backs: Small and mid-tier companies

Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.

Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

Two of the traditional building blocks of any strong direct response campaign have been the creative and the offer. But in an area where consumers are

In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James

And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the