Q&As

(Multichannel Merchant) With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far, list industry executives say, that’s not the case.

Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.

Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully

USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

With a tip of the Loose Cannon derby in his direction, I offer what might have been

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

Dear 1940 Graduate:

Your class graduated right into the middle of the greatest world crisis in five generations!

Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots

Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual

Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information

Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly