Q&As

There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

To celebrate the New Year, I offer a series of resolutions that reflect current trends, business and otherwise. A little late for resolutions, you say? I figure the best time to offer real goals is when lesser ones have already fallen by the wayside

The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.

MSC Industrial Direct Co. Inc. posted net income of $40.3 million for the first quarter, a 26.2% increase over $31.9 million in the prior year.

West Marine Inc. posted catalog and Internet sales of $43.2 million for the year ended Dec. 30, a 0.7% increase over $40.4 in the prior year.

Sharper Image Corp. posted total sales of $117.7 million for December, a 22% drop from $150.3 million in the prior year.

Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes

Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.

Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries