Q&As
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Agencies
Sharper Image Reports Sales Declines
Sharper Image Corp. posted total sales of $117.7 million for December, a 22% drop from $150.3 million in the prior year.
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Agencies
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
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Agencies
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.
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Agencies
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
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Agencies
Meet the Broker: Nick Sarantakos
Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.
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Agencies
FSI Coupon Worth Reaches $300 Billion in 2006: Marx
Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers.
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Agencies
Arcadia Resources Wins $10 Million in New Financing
Arcadia Resources, a mail order pharmacy and medical supplies cataloger, has completed of a new round of $10 million financing. The Shemano Group acted as placement agent.
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Agencies
Short Cuts
The board of directors of MSC Industrial Direct Co. Inc. has declared a quarterly dividend of 14 cents per share payable on Jan. 23 to shareholders of record at the close of business on Jan. 9.
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Agencies
Body Art Site Looks to Double Revenue in 2007
TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.
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Agencies
Search Helps Woman Turn Hobby Into Business
It all started back in 2000, when Stephanie White rediscovered a childhood pastime of making jewelry with beads. This, she thought, might be a good idea for an online business.
She used search engine marketing to grow SW Creations, a burgeoning enterprise that’s getting more than three million hits per month.