Q&As
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Agencies
Chinese Leader Calls for Internet Regulation
Chinese President Hu Jintao this week requested that government officials promote and better regulate rapidly developing Internet service in the country, according to the Xinhua news agency.
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Agencies
Short Cuts
U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.
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Agencies
Wal-Mart Moves CMO Fleming to Merchandising Post
Wal-Mart’s CMO John Fleming has a new job.
He has been named chief merchandising officer as part of a new merchandising strategy that matches brands to specific areas of the store, and to shopper segments.
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Agencies
Sampling Helps Kick Off Aquafina Alive Debut
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands.
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Agencies
Study: Women Prefer Direct Mail to E-mail Ads
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider
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Agencies
Real Lifetime Value: UTango Awards Buying—and Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.
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Agencies
Gold Standard: Godiva Revamps its Marketing Strategy to Attract a Younger Audience
Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.
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Agencies
In the Cards: Do You Have Valentine’s Mailbox Glut?
So, are you the type to obsess over finding just the right card for your sweetie on Valentine’s Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?
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Agencies
Only Skin Deep: Vermont Country Store Misses the Love Boat
The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels
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Agencies
Thank God I’m Married: A Quick Visit to the Online Dating World
A quick tour of two of the Web’s most popular dating portals have confirmed something I’ve long suspected. If I were alone, I’d be a crazy cat lady, because I don’t think I could take the stress of dating, on- or off-line.