Q&As

The Yankee Candle Company Inc. has completed its previously announced merger with Madison Dearborn Partners LLC, a private equity firm.

Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.

Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley.

The U.S. Army is looking for a few runny noses.

Just in time for Valentine’s Day, XM Satellite Radio is offering some sweet incentives to boost sales.

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Global competition, commoditization, market fragmentation, and the Sarbanes Oxley Act have all converged to create an environment requiring companies to create better processes, address controls, and assess risk. In addition, zero-based budgeting has become the norm. This convergence marks a new age for marketing in the 21st century; The Age of Accountability.

Southwest Airlines has found a new way to reward frequent fliers—video games.

Nielsen Co. and NetRatings Inc. have reached a merger agreement that’s expected to become finalized in the second quarter.

Youth Entertainment Systems Inc. (YES) reported it generated $1.9 million in gross sales during January — setting a new monthly record for this two-year-old direct response TV marketing firm.