Q&As
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Agencies
Chock full o’Nuts Auditions Jingle Singers
Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.
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Agencies
Promotion Agency Extends Deal with Tequila Rose
The Promotion Agency has extended its work for the Tequila Rose Brand.
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Agencies
Loose Cannon: Fumbles and Touchdowns from the 30-Second Line
Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact with the brand.
There’s nothing like being screamed at by three hours’ worth of commercials, all of which are trying ever so hard to be memorable. (Didn’t have a chance to view this year’s crop of ads? Most of ’em are available at http://cbs.sportsline.com/nfl/postseason/superads.) If Super Bowl XLI’s radical concept
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Agencies
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
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Agencies
Meet the Broker: Dina Fanelli
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
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Agencies
Select Comfort Income Drops
Select Comfort Corp. posted net income of $10.8 million for the fourth quarter, a 32% drop from net income of $15.8 million in the prior-year period.
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Agencies
Iowa Man Pleads Guilty to Spamming Charges
An Iowa man who allegedly flooded the Internet with spam e-mail claiming he could steal passwords has reportedly pleaded guilty to violating the federal Can-Spam Act
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Agencies
Sharper Image Sales Fall in January
Sharper Image Corp. posted sales of $29 million for January, a 29% decrease from $40.7 million in the prior year.
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Agencies
First Person: What Do “You” Want Today?
When “Time” magazine declared “You” Person of the Year 2006, it marked the official arrival of the age of consumer control. So when it comes to innovation, what do “You” want from new products?
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Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?