Q&As

(Direct) How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,

Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.

Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.

Office Depot posted net earnings of $135 million for the fourth quarter, an increase over $106 million in the prior-year period.

Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.

CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.

Dove wants more real women for its ads. This time, it wants them tanned.

Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.

Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion.