Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny Osmond.
The sweeps runs through mid-November via Valpak mailings to 45 million households. TV spots during the show tell viewers to watch for the Valpak mailing, which includes offers from several marketers.
Sony Pictures Television produces Pyramid; Cox Target Media, Largo, FL, owns Valpak.
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