Have You Shared a Coke Lately?
Nathalie Tadena (WSJ)
It was a sparkling idea: run a campaign that exchanges logos on bottles of Coke with popular names of tweens and teens, like Paige, Justin and Lauren. The campaign, Share a Coke, has exploded on social media, especially on Instagram where people are posting pics with their self-named bottles. Get the details (and metrics)!
