Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month.
The clubs will distribute 375,000 samples accompanied by a “Workout to Go Out” brochure written by Oprah Winfrey’s personal trainer, Bob Greene. The hair-thickening formula doesn’t have the regrowth ingredients of sister brand Rogaine. The target audience is active women.
The International Health, Racquet and Sportsclub Association coordinates sampling.
Network
