PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.
Terms were not disclosed.
The firms will form a new business unit, PriMetrica Asia Pacific Ltd., which will continue to provide direct marketing, call center, database and knowledge management and sales lead generation services in the region.
The company will reportedly continue to update and improve its database of more than 1.2 million decision makers and influencers and 300,000 enterprises throughout Asia. It will also expand its market research and data modeling offerings.
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