Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps
Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.
People who visit participating outlets in shopping malls nationwide and buy one of four different a Combo meals—a pretzel or pretzel bites, medium drink and dipping sauce—will receive an instant-win game card.
Each game card contains two scratch-off sections. The instant-win option offer the chance to receive free dipping sauce or a free small soda. The other scratch off square will reveal one of three icons that make up a pretzel combo. People who collect all three icons and enter the codes online to ComboCrazy.com will be entered into the sweepstakes.
One grand-prize winner will receive a home entertainment system consisting of a 42-inch Samsung LCD TV, a Nintendo Wii, and the “Guitar Hero III” video game. The promotion runs through April 30.
In-store signage and online marketing supports the game. The Summit Group developed this promotion.
