Pre-Super Bowl Marketing is an All-out Blitz

The big push to market around Super Bowl ads to squeeze every last drop from the millions spent—$5 million on a 30-second slot—is well underway.

Avocados from Mexico has an integrated campaign roaring across social in the run up to its third consecutive spot. Marketers are releasing teasers for their spots, hashtags with key words, email blasts, tweets and snaps. They are unleashing brand ambassadors, sweepstakes—like Bud Light’s Super Bowl Tickets for Life sweeps—and other promotions. In addition to pre-game marketing, they are brainstorming post Super Bowl marketing efforts as well and plan to spend mightily to do so.

Upwards of 25% of the cost of a Super Bowl spot can be tagged to drumming up interest both pre- and post-big game this Sunday. Fortune offers up an example from Snickers—ready with its first live Super Bowl commercial—and talks about the strategies behind these all-out marketing blitzes. Read the article …

Watch the Snickers “Live: Horse Audition” casting call: