Kayser-Roth moves its No nonsense pantyhose line to the Web
A NO-NONSENSE CHANGE in business strategy is under way at Kayser-Roth Corp.
The Greensboro, NC-based firm has shut down its direct mail division to focus on selling its popular line of No nonsense pantyhose over the Internet.
Kayser-Roth now has three Web sites offering the No nonsense pantyhose and legwear that for years sold through solo mailings and catalogs, says Steve Brinkey, Kayser-Roth’s director of trade marketing.
However, gals looking for the popular
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