We all think it. We all fear it. Yet, Pfizer is putting the “fear of getting old” front and center in a new socially driven campaign to reintroduce itself with a steady stream of consumer engagement. The campaign refocuses the 2012 program “Get Old” by introducing the hashtag #FOGO and additional social content.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.