Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith
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Pet Supplier Grows Where Dot-coms Failed
Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith’s own brand of dog and cat food.
This year, the Rhinelander, WI-based direct marketer expects to reach $156 million in sales. It had sales of $90 million in 2001, and has enjoyed double-digit growth for the last 10 years.
A traditional catalog company for 16 years before constructing its first Web site (www.drsfostersmith.com) in 1997, the mass-media presence of dot-com domestic animal purveyors such as Petstore.com and Pets.com was daunting
