Pepsi will discontinue its mid-calorie cola, Pepsi Edge by the end of the year due to sluggish sales. The beverage was introduced last summer as a lower-calorie alternative to its flagship cola.
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| Pepsi Edge will be off the market by year’s end |
Dave DeCecco, a spokesperson for Pepsi said, “consumers are more interested in zero-calorie diet [softdrinks].”
The drink contains 50% less sugar, carbohydrates and calories than Pepsi. A combination of Splenda and high fructose corn syrup was used to reduce the calories and sugar. Pepsi Edge advertising is being handled by BBDO, NY.
One year ago, rival Coke came out with its mid-calorie version C2.
Analysts and experts had questioned whether sales of mid-calorie colas would cannibalize sales of the full calorie or diet brands.
“Innovation is still very important and people do give us credit for trying new things,” DeCecco said.
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