Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 121 2015 3 Must Dos When Marketing to Millennials This article goes into detail on three things that are important to keep in mind when marketing to Millennials. More…   SPONSORED BY: Reach Prospects All Year…

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here's tips to turn your branded content into a Vine star.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 20, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at next week's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Video…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 25, 2015 Motivating Millennials to Share on Social Media Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market. More…   SPONSORED BY: B2C Special Report:…

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?