Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how to ride the Movember movement.
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Chief Promo Marketer (11/13/18)
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 13, 2018 CMO's Go Back to Basics, Shift Budgets, Revitalize Brands: 2019 CMO Predictions Forrester just released its 2019 predictions for CMOs—and what a year it will be. More… SPONSORED BY: A Free On-Demand Webinar: How to Build an On-Demand Webinar Strategy …
Targeted Content Helps CentralSquare Reach Public Sector
An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers understand the frazzled holiday shopper.
CM This Week (11/9/18)
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 9, 2018 Facebook Opens Pop-Up Shops in Macy's Some 100 brands are the stars of Facebook's Holiday pop-up shops. More… SPONSORED BY: EventTech 2018: Nov 12-14, Las Vegas 1,000 marketers from all over the world. 80+ action-packed sessions. Unlimited networking. All…
Chief Business Marketer (11/8/18)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 8, 2018 Spotify’s Preference Center is an Inspiration for Email Marketers A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content. More… SPONSORED BY: Discover the Future of B2B Marketing Get a…
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Big Data is Great, but Don’t Overlook the Power of Small Data
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
5 Content Marketing Tips from Cartoon Hangover
Don't miss Dan Toth's exclusive and insightful presentation Nov. 8 during Chief Marketer's free “Content-First Marketing” virtual event 11:00 AM-2:30 PM.
An Industrial Marketer’s Guide to Digital Advertising
TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.