Search Results for: content marketing

  Thursday February 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Microsoft has signed a 10-year deal to bring Xbox titles to Nintendo consoles, a move that could have repercussions for Microsoft’s ongoing bid to acquire Activision-Blizzard and bring games like Call of Duty to the Nintendo […]

A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about a collaboration between Getty Images and SeeHer, it was the fall of 2019. We were weeks away from the first reported case of COVID, and what would become a very challenging time for people around the globe, but particularly for […]

  Thursday February 16, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The English Premier League and Electronic Arts are nearing a $600 million deal that will see EA retain its status as the lead gaming partner for the Premier League, according to a report from Sky Sports. EA would […]

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

  Thursday February 9, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Recent layoffs at esports and lifestyle organization 100 Thieves are a symptom of larger problems within the company, according to a report from Digiday. 100 Thieves has undergone two rounds of layoffs since the middle of last year, […]

The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.

  Thursday February 2, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan’s woes on the stock market are well-documented, and with the company’s stock hovering below $1 per share for more than a week, the esports and lifestyle organization is getting closer to being issued a deficiency notice […]

SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT–AND CONTENT MARKETING REMAINS KING

   A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a lifetime is being who you are.” – Viola Davis, SeeHer Award Honoree, 2017 SeeHer was born in 2016 because we saw that bias in storytelling, often unconscious, was hurting our businesses and keeping generations of women and girls from competing […]

  Thursday January 26, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The past week brought another round of layoff announcements across major tech and media brands. From Google’s cut of 12,000 employees to layoffs by Fandom that hit games and entertainment media giants like GameSpot, Giant Bomb, Metacritic and […]