TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 05, 2018 Building Engines Leverages Research for Thought Leadership An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines. More… SPONSORED BY: Looking to exceed your ABM goals with deeper intelligence on accounts and anonymous web…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 2, 2018 5 Content Marketing Tips from Cartoon Hangover Don't miss Dan Toth's exclusive and insightful presentation Nov. 8 during Chief Marketer's free “Content-First Marketing” virtual event 11:00 AM-2:30 PM. More… SPONSORED BY: Better Marketing Performance. Period The key to any…
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.