In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.

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AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Video is great for creating social engagement, but it can also be a powerful customer service tool.

New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.

New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

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Experts from Cartoon Hangover, Lord Hobo Brewing, Building Engines, First Data and more share their secrets for content marketing success.

Writers can take thought leadership from bland to captivating with these six simple steps.