Food & Wine launched F&W Pro this week, a new content hub for professionals in the food and beverage industry.

A unified database across multiple channels is enabling Lenox to have a single view customers and uncover insights for marketing opportunities.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

CM Weekly March 24, 2019 Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired. It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that…

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

Original research and quotes from customers are among top elements in content that help build B2B brand trust.

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.

CM Weekly for the week of March 9, 2019 Got time for a chat? Great, because this week we’re talking about ways marketers are sparking conversations. They may not be having the best season, but the LA Kings are hitting their goals for stemming season ticket holder churn. Read how real-time modeling is helping the…

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.