Got time for a chat? Great, because this week we’re talking about ways marketers are sparking conversations.

They may not be having the best season, but the LA Kings are hitting their goals for stemming season ticket holder churn. Read how real-time modeling is helping the NHL franchise talk to fans in danger of leaving the rink.

This week marked International Women's Day and brands did not disappoint. Bud, Ked's, Celebrity Cruises, Dicks Sporting Goods and The Body Shop are just a few of the brands that put their best foot forward to celebrate and support women. 

We’ve also got the scoop on how Sketchers jumped into the conversation about Duke freshman Dion Williamson’s shoe blow-out, turning Nike’s loss into their gain with a new print campaign.

Also this week, we hit the Vegas strip to check out the excitement at LeadsCon.  Gordon Brott had lots of great tips for engaging B2B audiences.

We also chatted with Arbor about how they’re connecting with seniors, and Ryder Systems about transforming tech. What are you talking about?

Beth Negus Viveiros 

Managing Editor - Chief Marketer