Chief Marketer
we've got a lot to talk about
March 24, 2019

Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired.

It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that aren’t inspiring to marketers, I don’t know what is.)

This week, we kick off the first in a series of articles spotlighting how marketers are connecting with this powerful audience. In an exclusive Q&A, T-Mobile’s Jen Palmer shares how the brand is using events and sponsorships to connect with LGBTQ customers and employees across the country.

We’re also noticing a lot of brands planting seeds in the B2B garden this week, another big opportunity for growth. Amazon is expanding its Prime offerings for businesses, while Food & Wine is debuting F&W Pro, a new portal offering content and advertising opportunities for restaurant professionals.

Read on for more marketing inspiration. And happy spring!

Beth Negus Viveiros
managing editor - Chief Marketer

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EMS Speakers

How T-Mobile Built a Strong Connection with the LGBTQ Community

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.
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Database Analysis Helps Lenox Identify Opportunities

A unified database across multiple channels is enabling Lenox to have a single view customers and uncover insights for marketing opportunities.
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The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies. In this special report, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.

Instagram Users Can Now Shop on the Spot

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.
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EMS Speakers

CMOs See Tech Migration, Digital Skill Sets as Key Issues

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.
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Amazon’s Biggest Growth Potential May Be B2B Ecommerce

The next great frontier of growth for Amazon may lie in B2B, according to Bank of America analyst Justin Post.
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Food & Wine Debuts B2B Content Portal

Food & Wine launched F&W Pro this week, a new content hub for professionals in the food and beverage industry.
Read More

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