The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Games, memes, short-form videos and plenty of interactive content added a successful sequel to Redbox’s digital marketing.

CM Weekly for the week of February 24, 2019 Happy weekend, friends.    In this week’s marketing roundup we’re taking a closer look at a few enterprising brands that are shaking up the industry with their unconventional approaches. Get ready to steal some of these ideas. First up, we’re proud to present our newest annual…

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

CM Weekly for the week of February 17, 2019 Hello, and welcome to our weekly dispatch of all the most thought-provoking marketing trends and campaigns on our radar. This week, we’re loving what John Hancock is doing with its new “The Long Game” campaign featuring NFL rookies talking about their long-term goals and passions outside…

LeadsCon's Connect to Convert returns to Boston September 25-27 and we want you to join us.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.