These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.

AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.

Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.

CM Weekly for the week of April 14, 2019 This week, we’re excited to share the third installment in our “Understanding and Marketing to the Modern LGBTQ Community” series, with fresh insights on how to successfully and authentically connect with LGBTQ consumers. Of course, LGBTQ marketing is really just part of a bigger imperative for…

Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

Here are four tips to help prove the value of PR in marketing to your company's c-suite.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.