Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

CM Weekly April 6, 2019 This week we are tipping our hats to the risk takers. Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal…

Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

CM Weekly March 30, 2019 HEY YOU! What gets your attention? For me, it would be someone offering free candy and kittens, but your mileage might vary. This week, we’re talking about how marketers are going out of their way to make prospects take notice. Corporate card Brex is turning heads on the streets of…