Search Results for: loyalty

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

Machine translation technologies impact across five key areas in global marketing organizations.

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.