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March 14, 2017 |
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A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort. More…
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| PRO Awards: Call for Entries is Now Open |
| Enter your best promotional marketing campaigns and put your agency or brand in the spotlight. 30 categories include:
• Events
• Sweepstakes
• Retail Marketing
• Digital
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King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed. More…
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Brawny Man, Cast Off in Favor of Strong Women
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates. More…
Beware the Legal Traps Hiding in Freemium Games
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started. More…
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Marketers’ Most Wanted: LGBT
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community. More…
West Elm: Come for the Shopping, Stay for the Night?
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities. More…
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Copywriter
Rauxa, Orange, CA
Marketing and Technical Communications Senior Associate
Equity Methods, Scottsdale, AZ
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American Pacific Mortgage, Roseville, CA
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Hill+Knowlton Strategies, Houston, TX
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C3 IoT, Redwood City, CA
Marketing Manager
KeyPoint Credit Union, Santa Clara, CA
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| The Chief Marketer Network Source Directory |
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