Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2017 PURLs Engage Nationwide and Yodle Direct Mail Recipients Everyone is the star of their own movie, and personalized URLs are one way to put direct mail prospects’ names in lights. Learn how Nationwide and Yodle…

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2017 Snap a Guinness Mustache to Benefit Charity The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day. More……

The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 28, 2017 Allstate Revamps "Worth Telling" Content Marketing Campaign Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events supporting Black History Month.…