Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2017 Chief Promo Marketer (2/14/17) Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2017 Chief Promo Marketer (2/14/17) More…   SPONSORED BY: Powering Past Friction…

Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 9, 2017 Strategies for More Effective Lead Scoring To decrease the length of the sales cycle and increase ROI, it's important to continually fine tune lead scoring models. Learn how you can optimize campaign performance. More… SPONSORED…

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 Heineken CMO on Dos Equis "Most Interesting" College Football Playoff Deal Heineken CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one. More…   SPONSORED BY:…