Search Results for: influencers

Wednesday February 2, 2022 Another monster week for NFL action as Championship Sunday saw the AFC and NFC Conference Championship games average 49.6 million viewers (TV+Digital) while nearly 100 million unique viewers tuned in, according to Nielsen and Adobe Analytics. The 49.6 million average ranks as the second most-watched Championship Sunday since 2016, and is […]

Monday January 31, 2022 This week sees FOX Sports rev up for the new NASCAR season, offering fans a taste of the year ahead with the inaugural Busch Light Clash at the Coliseum on Feb. 6, with coverage that begins today at 6p with NASCAR Race Hub, and programming throughout the week from the LA […]

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

Friday January 28, 2022 For the first time ever for a Winter Olympics, NBC Sports will serve up its broadcast network’s Olympics primetime and Prime Plus shows in certain markets in the 4K Ultra High Definition format with High Dynamic Range and ATMOS sound. NBC’s primetime coverage of the Opening and Closing Ceremonies will also […]

Thursday January 27, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. DC is on the clock. Monumental Sports & Entertainment revealed plans for “District E Powered by Ticketmaster,” described as a “premier, nearly 14,000-square-foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community […]

Wednesday January 26, 2022 The Professional Fighters League is tapping ESPN with a new, multi-year media rights agreement that will see expanded coverage on ESPN linear networks and ESPN+. The deal sees the entire 2022 PFL Playoffs and majority of Regular Season events set to be carried on ESPN, with additional event coverage broadcast on […]

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Thursday January 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The competitive esports scene continued to react to Tuesday’s announcement that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Potentially […]

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

Wednesday January 12, 2022 FOX Sports is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022 and next year’s FIFA Women’s World Cup Australia & New Zealand 2023..The deal will look to offer “dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events […]