Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
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Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
CM This Week 9-29-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More… SPONSORED BY:…
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
Building Mobile Apps That Solve Pain Points: 3 Tips
Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.
CM This Week 9-22-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 22, 2017 What are You Doing Wrong—and Right—on Social? Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories…
Chief Promo Marketer 9-19-17
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 19, 2017 Are You Effectively Profiling Your Customers? Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is…
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.