Search Results for: influencers

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Thursday January 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The competitive esports scene continued to react to Tuesday’s announcement that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Potentially […]

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

Wednesday January 12, 2022 FOX Sports is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022 and next year’s FIFA Women’s World Cup Australia & New Zealand 2023..The deal will look to offer “dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events […]

  A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]

We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.

    Monday January 3, 2022 The New Year saw a rush of video tributes during NFL telecasts to the late John Madden, who passed away last week at the age of 85. “John Madden was an extraordinary man on so many levels,” said Madden’s former broadcast partner Al Michaels in a statement after the […]

    Wednesday December 22, 2021 A COVID resurgence continues to shake up the hockey scene. ESPN reported yesterday that the NHL and NHL Players’ Association agreed to not participate in the 2022 Winter Olympic men’s hockey tournament in Beijing as a result of the pandemic. As of Dec. 21, the league has postponed 50 […]

A SeeHer Series Suzy Deering joined Ford as global chief marketing officer in January, following five-plus years as worldwide and North America CMO at eBay. At the automaker her portfolio includes driving the global modernization of marketing, delivering a solid brand strategy, creating best practices while developing talent, and activating her insights and experience as […]

  A CYNOPSIS MESSAGE FROM SNEAKY BIG LEVEL UP YOUR NEXT ESPORTS PRODUCTION WITH THE LATEST IN LED WALL & XR TECHNOLOGY New Roe Visual Black Pearl BP2v2 LED Wall PROVEN PERFORMANCE: Same tech as used in large-scale Hollywood productions IMMERSIVE SETS: Integrate live audiences into hyper-realistic virtual sets FULL-SCALE PRODUCTIONS: As a full-service production […]