Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step. Download the ebook to Learn More.
CM Weekly May 17, 2020 Did you catch Ryan Reynolds’ mom in the Mint Mobile commercial? Thanks to production shutting down, she scored a cameo in her son’s zero-budget spot. Reynolds, the brand’s new owner as of November, calls on the “magic of slides” to replace what should have been an epic first commercial. (Well,…
New and overlooked social media features for B2B marketers to consider.
CM Weekly May 10, 2020 We’ve got agility on the mind. Executives predicted at the Adobe Digital Summit last month that organizations will continue to adopt an agile marketing approach this year. Taking into account the current business climate, the trend seems almost certain. Marketers are adapting through rethinking creative within advertisements, developing campaigns more…
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
CM Weekly To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. May 3, 2020 We learned a new term this week: COVIDwashing. Sound like a bad thing? It is. The expression…
Six ways brands can communicate effectively to customers.
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…
According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.