B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

CM Weekly May 31, 2020 Everyone and their grandmother is trying TikTok these days. My sister, for instance, recently answered the call. In her quest to remain productive and busy during quarantine, she asked her family to join her in a TikTok dance for Mother’s Day. It was new. And it was fun. Like millions…

The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.

Three ways brands can implement technology to help streamline and control the customer experience.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

CM Weekly May 24, 2020 “Now, more than ever, you can't think like a CMO. You've got to think like a human being.” –Andrea Brimmer, CMO, Ally Financial   That sentiment inspired the financial services company to co-create a series with Katie Couric that spotlights the bright spots amid the COVID-19 pandemic, from a social-distanced…

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.

Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.