Search Results for: pop-up

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.

Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.

Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We’re all one big, happy family these days, right?

But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

An online marketer who allegedly used the allure of “free” music downloads to spread malicious computer code is settling Federal Trade Commission charges he violated federal law.

Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers’ computers and then obstruct them from removing it, the Federal Trade Commission announced last week.